In a remarkable achievement, the 2024 Seoul tourism global campaign video titled “Feel Soul Good” has amassed a staggering 570 million views. This incredible milestone is largely attributed to the appearance of BTS Jin, a member of the globally renowned K-pop group BTS. The campaign has successfully captivated the MZ generation (Millennials and Generation Z) around the world, showcasing Seoul’s vibrant culture and attractions.

Global Reach and Impact

The campaign’s success can be seen across various digital media platforms and prominent locations such as New York Times Square, Jakarta outdoor billboards, and even the BBC. The widespread visibility has significantly boosted Seoul’s profile as a must-visit destination for international tourists.

Tourism Recovery Post-COVID-19

Gil Ki-yeon, CEO of the Seoul Tourism Foundation, highlighted a significant recovery in tourism numbers. In September this year, the number of foreign tourists visiting Korea surpassed the figures from September 2019, which was the highest before the COVID-19 pandemic. This resurgence is a testament to the effectiveness of Seoul’s global campaigns and the city’s appeal to travelers worldwide.

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Seoul’s Future Vision: 3377 Tourism

Seoul is not resting on its laurels. The city is actively working towards realizing its future vision of 3377 tourism. This includes exciting initiatives such as the opening of Seoul Moon, a new landmark, and the launch of Seoul Goods, a range of products that celebrate the city’s unique culture and heritage. These efforts aim to enhance the tourist experience and solidify Seoul’s position as a top global destination.

Seoul’s Cultural Attractions

Seoul is home to numerous cultural attractions that draw visitors from around the world. One such landmark is the National Museum of Korea, which has seen a record number of foreign visitors from January to June in recent years. The museum’s rich collection of artifacts and exhibitions offers a deep dive into Korea’s history and culture, making it a must-visit for tourists.

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Exploring Beyond Seoul

While Seoul remains the primary destination for most tourists, there is a growing interest in exploring other regions of Korea. Recent data shows that 82.4% of foreign tourists visited Seoul, while 17.6% ventured to other parts of the country. This trend highlights the diverse attractions Korea has to offer, from bustling cities to serene countryside landscapes.

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Join the Journey

As Seoul continues to innovate and promote its rich cultural heritage, the city invites travelers from all corners of the globe to experience its unique charm. Whether it’s through global campaigns featuring beloved celebrities like BTS Jin or the unveiling of new attractions, Seoul is poised to remain a top destination for years to come.

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