Shoulder season, spanning from September to October, has traditionally been a quieter time for travel. However, this year, it is experiencing an unexpected boom, largely driven by the growing popularity of solo travel. This trend is reshaping the travel landscape, offering unique opportunities for both travelers and the tourism industry.

Why Shoulder Season?

Shoulder season is the period between the peak and off-peak seasons. It is characterized by fewer crowds, more moderate weather, and often lower prices. For many, it represents the perfect time to explore new destinations without the hustle and bustle of peak season.

Benefits of Traveling During Shoulder Season

  1. Cost-Effective: Flights and accommodations are generally cheaper compared to peak season. This allows travelers to enjoy high-quality experiences at a fraction of the cost.
  2. Less Crowded: Popular tourist spots are less crowded, providing a more relaxed and authentic experience.
  3. Mild Weather: The weather is typically more temperate, making it ideal for outdoor activities and sightseeing.

The Solo Travel Boom

Solo travel has been gaining momentum over the past few years, and its impact is particularly noticeable during shoulder season. The freedom and flexibility that solo travel offers are appealing to many, especially in a post-pandemic world where personal space and safety are paramount.

Why Solo Travel?

  1. Personal Growth: Traveling alone allows individuals to step out of their comfort zones, fostering personal growth and self-discovery.
  2. Flexibility: Solo travelers can create their own itineraries, making spontaneous decisions without needing to compromise.
  3. Social Opportunities: Solo travel encourages meeting new people and making connections that might not happen when traveling with others.

Destinations on the Rise

Several destinations are seeing increased interest from solo travelers during shoulder season. These include:

  • Japan: Known for its safety, rich culture, and stunning landscapes, Japan is a top choice for solo travelers.
  • Portugal: With its friendly locals, beautiful coastlines, and historic cities, Portugal offers a diverse range of experiences.
  • New Zealand: Ideal for adventure seekers, New Zealand’s breathtaking scenery and outdoor activities make it a solo traveler’s paradise.

The rise in solo travel during shoulder season is part of a larger trend towards off-peak travel. According to recent data, there has been a significant increase in travel bookings across various age groups, particularly among older travelers.

Growth in Travel Bookings by Age Group (January to September)

Growth in Travel Bookings by Age Group (January to September)

Textify Analytics

This trend suggests that more people are recognizing the benefits of traveling during less busy times of the year. It also highlights the growing desire for unique and personalized travel experiences.

Tips for Solo Travelers

  1. Plan Ahead: While spontaneity is part of the charm of solo travel, having a basic plan can help ensure safety and maximize the experience.
  2. Stay Connected: Keep in touch with friends and family, and use technology to stay connected and informed.
  3. Embrace Local Culture: Engage with locals and immerse yourself in the culture to enrich your travel experience.

For more insights into current travel trends and tips, check out these articles:

As the popularity of solo travel continues to rise, especially during shoulder season, it is clear that the travel industry is evolving. This shift not only benefits travelers seeking unique experiences but also supports the tourism industry by spreading demand more evenly throughout the year. Whether you’re a seasoned solo traveler or considering your first solo trip, shoulder season offers a wealth of opportunities to explore the world in a new and exciting way.


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